OUR PROCESS – Working in Synergy

The spectrum bar charts the development of a KYSO project – from the time our clients identify a particular need or objective through to the end results achieved.

The process is very much a collaborative one. We like to think we listen well. We try to put ourselves in our clients’ headspace as much as possible, to understand their desires and dilemmas and to respond quickly to address issues as they arise so the whole process runs smoothly.

We work hard – and we enjoy what we do and we like the people we do it with to enjoy it too. We believe better results are achieved when we have a good grasp of the broader context of our work and to develop ideas, along with relationships, as we go along.

1 OBJECTIVE

A client comes to us with a communications need or a marketing objective – be it an annual report/new identity/product launch/or some other corporate message that needs to be expressed.

Invariably, even when operating within strong brand parameters, a distinctive solution is required that will differentiate the client from the pack.

2 INVESTIGATION

This phase is full of questions, because without real understanding we’re just firing into the wind. Who are we talking to? What do we want to say? How we want people to feel? What do they already know? And so on. The more answers we get, the closer we can get to the mark.

3 CRYSTALLISATION

Sorting through the maze of information and prioritising it – crucial, contextual, peripheral or inconsequential – leads to the core of the problem. And the solution! Further discussions with the client confirm the direction we’re heading in, and help fine-tune it.

4 IDEA TIME

Creating a surprising visual solution out of what is often bland and abstract information is the thrilling bit. We discuss concepts amongst ourselves. We bring the more interesting possibilities to life, then throw things at them to see if they break. If they survive, we nurture them and refine them.

5 DESIGN DEVELOPMENT

Then we present them to the client. We discuss and refine some more. Make the solution the best it can be. Make sure everybody is happy.

We might also revise cost estimates, if necessary, based on the approved solution.

6 IMPLEMENTATION

Creating artwork for reproduction or electronic use can be much more complex than a concept visual. Producing all the components of a job and getting them to the right places at the right times, smoothly and efficiently is the name of the game here.

7 ASSESSMENT

How well did the project meet its objectives? That’s the bottom line for us, as it is for our clients. Feedback is essential, so is discussion. What did we learn?

Could the process have been smoother or easier? How could we do better? Did we all have a good time? What’s next?

8 THE WAY FORWARD

We are keen to work with you and believe that a brand should express a personality, giving it a face that reassures consumers.